Micro-Markets - The Next Generation of Online Marketing
Micro-Markets - The Next Generation of Online Marketing
Micro-Markets - The Next Generation of Online Marketing
Micro-Marketing can be a Macro Undertaking…
In a mobile driven world, where local competition grows by the second, huge campaigns that target everyone simply don’t cut it anymore.
Ideally, an advertiser should be able to manage and optimize hundreds of thousands of campaigns in each local market, segmentation, and media channel separately.
An impossile task? No problem!
Qlika is the only platform that empowers you to manage & optimize millions of micro-campaigns without expanding your existing marketing team.
No need to expand - your existing marketing team will be able to manage 25 – 1000 times more campaigns, reaching broader audiences with specific messages.
Experience 2-4 times increase in campaign performance whether you optimize for clicks, leads or even profits.
Use the same interface and the same set of tools to create, manage and optimize campaigns on search engines, social networks and display networks. Also advertise on desktops, mobile devices and tablets.
Since the competition and offerings are different in every market – think New York City vs. Salt Lake City,
now you can approach each market with specific messages and specific optimization which gives you a unique competitive edge.
QTree - Big data analysis engine, at the heart of the Qlika platform.
QTree uses "rocket science" in order to optimize messages for each micro-market, while keeping the management of the campaign super simple.
QTree constantly learns, grows and expands, storing the most effective marketing optimization parameters for each service in each micro-market.
optimizing thousands of campaigns in realtime, based on aggregation from millions of campaigns and powerful algorithms.
1. Resellers
Selling advertising packages to local customers – i.e. online presence provider, local search agencies, yellow pages companies, etc.
2. LeadGen / Directory
Advertising many services across many locations for the benefit of devoted customers.
3. National Brands
Advertising across micro-markets. Enable your franchises to participate in their own personalized advertising and share data with other branches nationwide.